WHAT IS MARKETING MANAGEMENT AND EXPLAIN?

 Ø  PRINCIPAL OF MARKETING MANAGEMENT:-

Ø  KINDS OF CHANNELS / CHANNELS OF DISTRIBUTION IN MARKETING MANAGEMENT:-

a)      MANUFACTURER CONSUMER; Theirs a direct link between manufacturer and consumer. The direct mail and door to door (hand made things) sailing is made by the manufacturer.

b)      MANUFACTURER RETAILER CONSUMER; The manufacturer meet the consumer demand through the retailer. The retailer purchase the goods from the manufacturers and sales directly to the consumer.

c)       MANUFACTURER WHOLESALER RETAILER; In a large scale business all the manufacturers can not perform all marketing functions at their own. They keep themselves busy in making the goods and distribution of goods is handed over the wholesaler and then wholesaler send the goods to the retailer.

d)      MANUFACTURER WHOLESALER MERCHANT CONSUMER; The wholesaler send the goods to the retailer and then retailer send the goods to the consumer.

Ø  SELECTION OF CHANNELS:-

The price weight and nature of the product is the selection of channels;

1. ·         PRODUCT
2. ·         COMPANIES
3. ·         CUSTOMERS
4. ·         DISTRIBUTIONS
5. ·         COMPETITIONS
6. ·         COST
7. ·         TIME
8. ·         GOVERNMENT
9. ·         CAPITAL

Ø  PACKAGING; Packaging is the significantly more important in marketing management. Physical protection of the product is most important function of packaging.

Ø  Packaging also performed three importance function;

v  ENHANCING PRODUCT; Producer often different their products from their competitors through packaging. When a consumer walk through a super market stocked with several thousand items, the package must catch the customers eyes are attentions and stimulates interaction between the customer and product.

v  PROVIDING PRODUCT INFORMATION; The package frequently provides a grate information to the shopper, the package may include detail a instruction on how to use the product.

v  ESTABLISHING A SYMBOLIC IMAGE; Packaging may also help give a product image. An expensive perfume maybe packed in a fine crystal container, not because the crystal will protect the perfumed better then a plane glass but the package relay the message that this product is a high quality.

§  LABELING; Labeling is an other product feature that a required manger attention.

§  TYPES: Labels are classified;

Ø  BRAND LABEL; A brand is an overall experience of a customers that distinguishes an organization is called brand.

Ø  GRADE LABEL; The grade label must be bright and colorful work made the customer smile and like the way the faces were modeled and use the color on the faces and background very well.

Ø  DESCRIPITIVE LAVEL; Give objective information about the product use, construction care, performance or other feathers of the product.

v  TYPES OF BUSINESS PLAN IN MARKETING MANAGEKMENT:-

1. ·         TIMELINE
2. ·         EXECUTIVE SUMMARY
3. ·         MISSION STATEMENT
4. ·         FINANCIAL PLANNING
5. ·         OPERATIONS
6. ·         SWOT ANALYSIS
7. ·         PRODUCT DESCRIPITIONS
8. ·         MARKETING PLAN
9. ·         COMPETITOR ANALYSIS
10. ·         COMPANY BACKGROUND

v  MOTIVATION IN A MARKETING MANGEMENT:-

MOTIVATION; A reason or reason’s for action or behaving in a particular way.

FEATURES OF MOTIVATION; Following are written below:

1)      Motivation is a psychological phenomenal. Motivation is a internal feeling which means cannot be forced on employee’s. Such as need, desire and aspirational etc.
2)      Motivation produces goals directed induces people behave in a manners so that they can achieve their goals.
3)      To motivate employee’s manager you have to be positive as well as negative.
4)      Motivation is a complex process. Motivation is a complex and difficult task. In order to motivate the managers you must understand human need, me feeling etc.
5)      Motivation is a dynamic and continuously. Human beings are over charging. He needs are unlimited and go on charging continuously.

v  PROCESS OF MOTIVATION IN MARKETING MANAGEMENT:-

Ø  UNSATISFIED NEEDS
Ø  TENSION
Ø  DRIVES
Ø  SEARCH BEHAVIOUR
Ø  SATISFACTION NEED
Ø  REDUCTION OF TENSION

1)      UNSATISFIED NEEDS; Motivation process begins when there is an unsatisfied need in a human being.

2)      TENSION; The presence of unsatisfied need give him tension.

3)      DRIVES; The tension creates and urge of drives in a human being an starts looking to satisfied the drive.

4)      SEARCH BEHAVIOUR; The human being starts looking for behaving according to chosen the driver.

5)      SATISFACTION NEED; Evaluates true the weather is satisfied or not.

6)      REDUCTION OF TENSION; After fulfilling the need of human being gets satisfied and his tension get reduced.

TYPES OF CONTROL:-

·         PRELIMINARY CONTROL; Preliminary control is also known as feedback control. It attempt to monitor the quality and quantity of these resources before they enter the organization.

·         CONCURRENT CONTROL; Concurrent control is a management techniques used to monitor process and behavior to insure. They confirm to regulations and standards with the goals of making adjustment to prevent error.

·         FEEDBACK CONTROL; This process involves collecting information about a finished tasks and improvising the same type of tasks in the future.

·         CONTROLLINGTECHNIQUES:-                                                                                                               BUDGETARY TECHNIQUES; Budgetary controlling devices include budgets such as product budget, cash budget, capital budget etc.

·         NON-BUDGETARY TECHNIQUES; While non-budgetary control devices consists of managerial statistics, internal audit, break-even analysis and cost accounting.

v  STOCK EXCHANGE:-

It is market where buying and selling of securities take place.

MEMBERS OF STOCK EXCHANGE:-  Member are divided in a three major categories;

Ø  BROKERS; Those individuals who involved in buying and selling of customers.

Ø  SUB-BROKERS; Those individuals who worked on behalf of brokers.

Ø  JOBBERS; Those individuals who worked only for themselves.

TYPES OF STOCK EXCHANGE ORDERS;

1. ·         MARKET ORDER:- (immigrate purchase)
2. ·         LIMITED ORDER:- (specific price)
3. ·         STOP-LESS ORDER:- (through proper analysis)

v  PROCESS OF DEALING IN STOCK EXCHANGE:-

1. ·         PLACE YOUR ORDER
2. ·         BROKER
3. ·         OPEN ACCOUNT
4. ·         SELLING AND BUYING TO FROM (deal with seller)
5. ·         SETTLEMENT OF ACCOUNTS

v  REASON FOR PRICE FLUCTION AT STOCK EXCHANGE;

1. ·         INCREASE IN DEMAND
2. ·         INCREASE IN SUPPLY
3. ·         SIZE OF FIRM
4. ·         NUMBER OF PROJECTS
5. ·         INFLATION

Ø  RANKING INVESTMENT PROPOSALS

v  CASH FLOW:-

·         Cash in flow (cash comes into the business)

·         Cash outflow (cash goes out from the business)

v  TECHNIQUES:-

Ø  NON-DISCOUNTED TECHNIQUES; Degree of urgency (to knowing your situation, 1^st complete shorter projects). 1^st year performance (revenue and expenses). Pay back period. Accounting rate of return (ranking of projects according to highest income)

Ø  DISCOUNTED CASH FLOW TECHNIQUES; Discounted cash flow techniques in a marketing management of a net present value.

v  Investment and security analysis;

Put your money into action. It is the commitment of fund into assets.